The 411

Hooray for Friday!  We have a busy weekend planned...we are going out with our best friends tonight (more details on that on Monday!)...finishing up the LAST of the 9,720 rolls we are making for a mega order...then going to some dear family friends house Saturday night for dinner.  

Today, I wanted to give you a little backstory of how we started RoRo's Baking Company.  For anyone out there who may be thinking about jumping in and starting your own business, I hope this helps you in some small way.  I also want to document my journey so I can remember all the little details as I look back over the years.

Here is our story:

RoRo's Baking Company is a family owned and operated Dallas-based company, specializing in delicious handmade rolls. Our Grandmother, better known as "RoRo", began baking her rolls many years ago in her kitchen, and sold them around the community. People went crazy over her Cinn-A-Rolls and Dinn-A-Rolls! Like we mean...REALLY CRAZY! So, we figured, why not share the love with everyone!
In November 2010, Amy Collins & her husband Lauren started brainstorming how they would start a company selling RoRo's Cinnamon Rolls.  Growing up, we always had RoRo's Cinn-A-Rolls on Christmas morning.  It became a tradition in my family that I wanted to not only continue forever, but share with other families as well.
After discussing our idea with RoRo and our late grandfather, we decidded to launch the company.  We spent several months creating a business plan, tweaking her original recipe a bit to ensure that we use only natural ingredients, finding a commercial kitchen to bake in, designing a logo, and so on.
April 2011 was the offical launch of our business with our Cinn-A-Rolls on store shelves.  Since then it has been a whirlwind!  We have moved into bigger stores, renovated a warehouse into a commercial baking facility of our own, and launched several new products.
We handmake each roll and bake them to perfection in our Dallas facility.  All of our products are sold fully cooked and frozen...you simply have to heat them up to enjoy.  We strive to use only the best natural ingredients while preserving RoRo's delicious recipes, and we love that our products bring so much joy to our customers.
 They represent family, tradition, and love.
Our mission is to bring back those memories of Grandma's hot, yummy rolls to your busy life. Take a minute, enjoy the simple things in life, and bring a little bit of RoRo into your kitchen. Enjoy!

So, that is how it started.  To say it was easy would be a complete lie...starting a business is just plain hard sometimes.  But, it is also completely rewarding.  As you can tell with my love for family traditions, all things Fall, & Holiday...this business really is a good fit for me.  

RoRo's rolls are nostalgic and bring back special family memories to me that I will cherish forever.  

Don't get me wrong...working with your feisty Italian Grandmother can be challenging at times...but at the end of the day...I feel lucky to have such a special story that we are creating together.  

She is definitely one of the hardest working 75 year old's you'll ever meet!

Happy Weekend!!

1 comment:

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